Challenge

Patients visiting the dispensary were often overwhelmed by medical terminology, product options, and inconsistent staff guidance. The brand needed a way to standardize education while still feeling personal and warm.

Solution

• Designed and developed an intuitive iPad app
• Clear navigation to explore product lines by condition or benefit
• Visually guided UI to ensure accessibility for all users

The app served as an always-on resource in-store, allowing patients to browse Aliviar's full product line, learn about cannabinoids, and choose the right option for them.

Designing for Simplicity

The interface design was soft, friendly, and easy to use — especially for first-time cannabis users. We used calming colors, iconography, and clean layouts to ensure a low-stress interaction.

Animations and interactions were kept minimal to maintain performance and keep focus on clarity. Every decision was made with user empathy in mind.

Outcomes

• App adopted in all dispensary locations at launch
• Reduced staff time answering repetitive questions
• Boosted customer confidence and satisfaction

This project helped define Aliviar’s first brand impression in a physical space — building trust through design and education. A true blend of tech and care.

• 2019 Best of Category (Interactive) — Art Director's Association of Iowa (ADAI)