Design Goals

• Create a minimalist, high-end brand identity
• Establish visual consistency across packaging and web
• Embed symbolism and depth without clutter

The logo mark was inspired by geometric balance and transformation—a subtle nod to the Philosopher’s Stone. Typography was modern and editorial, with small imperfections in the design adding warmth to an otherwise clean brand.

Packaging & Application

We carried the visual system across bottles, product cards, print, and digital mockups. The minimalist packaging uses black and off-white tones, embossed lines, and soft textures to elevate the tactile experience.

Each element of the identity — from logo spacing to label margins — was designed with intentional tension and quiet sophistication.

Brand Impact

• Alquimista's visual identity positioned it as a premium, artisanal brand
• High adaptability across future product extensions
• Recognized in branding showcases for its elegant restraint

Sometimes less really is more — and in the case of Alquimista, minimalism became the language of magic.