Bâton Global
Webflow Design & Development for Global Consulting Firm Bâton Global
Bâton Global empowers organizations worldwide through strategy, innovation, and leadership. We partnered with them to design a refined, credible, and scalable website that reflects their expertise and global vision.

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Project Details
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Strategic Design for Strategic Thinkers
Bâton Global operates in a space where trust, clarity, and professionalism are non-negotiable. We approached the redesign with a focus on elegant simplicity — letting their content and case studies shine.
- Clean, modular layout for thought leadership content
- Flexible CMS for managing service categories, insights, and team bios
- Refined visual language using soft gradients and muted blues
The new site positions them as a serious, strategic partner for Fortune 500s, universities, and government organizations alike.
Building a Platform for Expertise
We knew the Bâton team would be producing a steady stream of insights — so we built a content hub that made publishing and categorizing articles seamless. From leadership to innovation, users can now filter by topic, industry, or challenge.
We also made sure the UX worked flawlessly on mobile — especially for decision-makers on the go.
Business Results
- Increased visibility of blog and insights content by 65%
- Improved bounce rate by streamlining internal linking and nav
- Created a platform that the team could own and update independently
Bâton Global’s new website isn’t just a digital brochure — it’s a hub of credibility, content, and connection that matches their world-class reputation.
Awards
- 2018 Art Directors Association of Iowa — Best of Category (Online & Interactive)
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Why Branding and Marketing Expertise Makes the Difference
We understand the unique business marketing challenges faced in across industries. Our tailored branding and marketing solutions are designed to get you on the map — and fast! Get ready to elevate your business and connect with your audience like never before.
Strategy
Strategy
Strategy:
Build a Playbook for Success
We develop a clear and actionable strategy to help your contracting business grow.
From identifying your ideal customers to creating a plan for reaching them, we ensure you’re set up to win more quality projects and build lasting relationships with homeowners.

Branding
Branding
Branding:
Stand Out With Your Brand
Your brand is more than just a logo — it’s how people remember you. We help you create a unique brand identity that stands out in a crowded market, builds trust with clients, and showcases the professionalism and quality of your work.

Marketing
Marketing
Marketing:
Attract More Leads Online
Your website should be more than just an online brochure. We design websites that highlight your craftsmanship, optimize them for local search, and create marketing strategies that bring in a steady stream of new project leads to grow your business.

Advertising
Advertising
Advertising:
More Projects with Targeted Ads
We manage advertising campaigns on Google and social media, getting your services in front of homeowners who are actively looking for contractors. Our goal is to deliver more leads and make sure you’re top of mind when it’s time for them to choose a contractor.


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