Featured Commercials

Shaun White x BFGoodrich® Upgrade Your Drive

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Teaser Commercials

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Campaign Goals

• Elevate BFGoodrich’s brand image with a younger, action-driven audience
• Create a visual identity for the campaign that matched Shaun White’s energy
• Support multi-channel rollout with adaptable brand assets

We worked closely with The Integer Group to design promotional graphics, digital assets, and environmental visuals that could span retail locations, events, and digital platforms. The goal was simple: feel fast, bold, and fearless.

Design Language

The creative leaned into sharp typography, gritty textures, and high-contrast color palettes. We used bold photo treatments of Shaun White, layered with dynamic motion and subtle tire tread patterns to bring the theme to life.

These visuals were deployed across social, digital, and in-store displays, helping build a cohesive experience around the campaign narrative.

Campaign Highlights

• Successfully launched across 50+ national retailers
• Increased online engagement with Shaun White campaign videos
• Strengthened BFGoodrich’s position as a brand for lifestyle and performance

This campaign proved that when star power meets smart design, performance sells — both on the road and in the market.