Project Case Study: Green Jay Landscape Design

Client Overview:

‍Green Jay Landscape Design is an ecological landscape design and build firm serving NY, CT, and NJ. They specialize in creating native landscapes that support ecosystem services and promote healthy lifestyles.

Project Scope:

‍Green Jay Landscape Design sought a comprehensive rebranding to better reflect their ecological focus. This included a new brand identity, website redesign, and enhanced SEO strategies to expand their reach.

Challenges:

• Rebrand to highlight ecological and sustainable services.
• Create an engaging, user-friendly website.
• Improve online visibility and search rankings.

Solutions:

1. Brand Identity Development:
   • Created a new logo and brand assets reflecting ecological values.
   • Developed consistent branding across all materials and platforms.
2. Website Redesign:
   • Designed a visually appealing and intuitive website using Webflow.
   • Highlighted key services such as native landscape design, wetland restoration, and eco-consulting.
   • Integrated a portfolio showcasing featured projects to demonstrate expertise and diversity of services.
3. SEO and Online Presence:
   • Implemented targeted SEO strategies to improve search rankings.
   • Optimized website content for relevant keywords.
   • Developed a blog strategy to share industry insights, project summaries, and educational content.

Results:

• Successful rebrand that aligns with the firm's ecological focus.
• Increased web traffic and user engagement.
• Improved search engine rankings, leading to higher visibility in the tri-state area.
• Positive feedback from clients and industry partners.

Conclusion:

‍The rebranding and digital strategy for Green Jay Landscape Design not only enhanced their online presence but also reinforced their commitment to sustainable and ecological landscaping solutions. This project exemplifies our ability to deliver comprehensive branding and digital solutions tailored to the unique needs of our clients.

Project Goals

• Redesign the brand’s website to showcase luxury landscape projects
• Improve navigation and user experience to drive conversions
• Highlight service offerings in a visually engaging format

Our Approach

We started by analyzing Green Jay’s core audience and brand personality — earthy yet elevated. From there, we mapped out a site architecture that was intuitive, clear, and conversion-focused. The design featured large visuals, warm whites and greens, and ample breathing room to match the luxury aesthetic.

Our team designed and developed the site in Webflow, leveraging CMS collections for services, portfolio projects, and blog content — allowing the Green Jay team to update content with ease.

Project Goals

• Redesign the brand’s website to showcase luxury landscape projects
• Improve navigation and user experience to drive conversions
• Highlight service offerings in a visually engaging format

Our Approach

We started by analyzing Green Jay’s core audience and brand personality — earthy yet elevated. From there, we mapped out a site architecture that was intuitive, clear, and conversion-focused. The design featured large visuals, warm whites and greens, and ample breathing room to match the luxury aesthetic.

Our team designed and developed the site in Webflow, leveraging CMS collections for services, portfolio projects, and blog content — allowing the Green Jay team to update content with ease.

Designed to Reflect Nature’s Flow

We leaned into natural color palettes and flowing layouts that mirrored the organic lines of their work. The site evokes calm and confidence, while guiding visitors toward action — whether that’s viewing a gallery or requesting a consultation.

Custom photography and animations brought the user journey to life, making the site feel alive and layered, much like the gardens they create.

Results That Bloom

• Streamlined user journey with 40% lower bounce rate post-launch
• Boosted visibility with SEO-friendly content and image optimization
• Increased consultation form submissions by 3x within 60 days

This project became a living example of what happens when brand identity, function, and storytelling align online. The Green Jay team now has a beautiful, scalable platform that does justice to their high-end work.