At Dinko Design, we pride ourselves on taking brands from concept to creation. One of our most rewarding collaborations has been with MIR Homes, a premier custom home builder based in Des Moines, IA.

The Challenge:

MIR Homes had a vision of crafting modern luxury homes, but they needed a brand identity that resonated with their values and aspirations. They approached us to build their brand from the ground up, encompassing everything from logo design to an online presence, business cards, and yard signs.

Our Solution:

Brand Identity:

We started by crafting a distinctive logo that exuded luxury and modernity, mirroring the homes MIR builds.

Website Design & Development:

Our team designed and developed a sleek, user-friendly website that showcased MIR Homes' portfolio, services, and commitment to quality.

Social Media Setup:

We established and optimized MIR Homes' social media profiles to amplify their online presence and reach a broader audience.

Technical SEO:

Our expertise in SEO helped MIR Homes appear prominently on Google, ensuring they were discoverable by potential clients.

Photography Direction:

We meticulously directed a photoshoot to capture the essence of MIR Homes' projects, bringing the luxury and craftsmanship to life on their website.

Offline Marketing:

We extended the brand to tangible marketing collateral, creating stunning business cards and yard signs that perfectly reflected MIR's elegance.

Results:

MIR Homes is now not just a luxury home builder, but a recognized brand that stands for excellence in Des Moines, IA. Their website garners attention, their social media presence flourishes, and their business has a prominent place on Google.

MIR Homes' success is a testament to our commitment to our clients' visions and our ability to bring them to life through creative design, web development, and digital marketing.

Are you ready to elevate your brand like MIR Homes? Contact Dinko Design today.

Building More Than Homes

We helped MIR reposition from just “home builder” to full-service construction partner. This involved creating new pages, stronger messaging, and an SEO framework to drive leads in Clive, Waukee, West Des Moines, Grimes, and beyond.

• Created CMS collections for remodeling, services, and service areas
• Optimized each page with localized content and target keywords
• Added client-friendly CTAs throughout the site for inquiries and consultations

The new site reflects the full scope of MIR’s work while maintaining the elegance and trust of a premium brand.

Luxury Look, Local Leads

The design featured clean layouts, large imagery, and warm tones that embodied the MIR aesthetic. We also optimized for performance with a fast mobile experience and SEO best practices from day one.

Pages for kitchen remodeling, bathroom updates, and basement renovations diversified traffic and converted new types of leads that were previously untapped.

Results That Resonate

• Expanded keyword footprint across remodeling and custom home terms
• Increased lead quality and clarity with better service segmentation
• Positioned MIR as a top-tier option for both new builds and renovations

The new site not only looked better but also became a growth tool, helping MIR capture more high-value clients they are built to serve.