Pella Branding Guide
Pella Branding Guide
Pella is a household name in windows and doors — but brand consistency was a challenge across local teams and marketing partners. We built a clear, easy-to-use brand guide and design system that helped unify their messaging and visuals across every market.
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Project Details
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Why It Mattered
Pella’s national marketing team produced high-quality assets, but inconsistencies arose in the field. Our goal was to streamline local efforts by equipping stakeholders with tools to create clean, consistent, and professional brand content.
- Audited existing materials across print, web, and social
- Documented typography, brand colors, logo use, spacing, and tone of voice
- Built Canva-ready and Adobe-ready templates for local teams
We didn’t just build a brand book — we created a working system people would actually use.
Design Toolkit Highlights
- Flexible layouts for one-pagers, flyers, social, and digital ads
- Guidelines for photography, iconography, and messaging hierarchy
- Template system that allowed field reps to customize without going off-brand
The system was designed to scale — working just as well for local promotions as for national campaigns.
Results & Impact
- Improved consistency across dozens of contractor and franchise locations
- Faster asset turnaround for the national marketing team
- Reduced “brand police” overhead with clear do’s and don’ts
The Pella Branding Guide helped align the look and feel of a massive brand across fragmented teams — turning good creative into great campaigns at every level.
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Read Our Client Reviews
Explore our client reviews to gain insights into the quality of our services and the satisfaction of our customers. Learn how we have helped businesses enhance their online presence and achieve their goals.
Why Branding and Marketing Expertise Makes the Difference
We understand the unique business marketing challenges faced in across industries. Our tailored branding and marketing solutions are designed to get you on the map — and fast! Get ready to elevate your business and connect with your audience like never before.
Strategy
Strategy
Strategy:
Build a Playbook for Success
We develop a clear and actionable strategy to help your contracting business grow.
From identifying your ideal customers to creating a plan for reaching them, we ensure you’re set up to win more quality projects and build lasting relationships with homeowners.
Branding
Branding
Branding:
Stand Out With Your Brand
Your brand is more than just a logo — it’s how people remember you. We help you create a unique brand identity that stands out in a crowded market, builds trust with clients, and showcases the professionalism and quality of your work.
Marketing
Marketing
Marketing:
Attract More Leads Online
Your website should be more than just an online brochure. We design websites that highlight your craftsmanship, optimize them for local search, and create marketing strategies that bring in a steady stream of new project leads to grow your business.
Advertising
Advertising
Advertising:
More Projects with Targeted Ads
We manage advertising campaigns on Google and social media, getting your services in front of homeowners who are actively looking for contractors. Our goal is to deliver more leads and make sure you’re top of mind when it’s time for them to choose a contractor.
Thanks to the free website and SEO audit, we identified crucial technical issues that were holding us back. Dinko Design team’s expertise in strategy and branding led to a remarkable increase in our business from the very first day.
Sarasota, FL
We feel confident knowing the foundation they built will continue to serve our business as we expand. It’s not just a website; it’s an asset that will grow with us for years to come.
Louisville, KY
Dinko built us a beautiful website that is both aesthetically pleasing and user friendly. It doesn’t stop at building though. You can trust him to use all his marketing and business tools to help you succeed. Added plus, he is a great guy!
Sarasota, FL
Dinko Design completely transformed our brand at MIR Homes. They helped us create a cohesive identity that truly reflects our luxury custom homes. They did an amazing job with our website!
Des Moines, Iowa
Whenever inquired about my satisfaction with our website, I take the opportunity to share how thrilled I am with the results we’ve seen since partnering with Dinko from Dinko Design.
Boise, ID
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