Why It Was Needed

Many Pella dealers relied on outdated or clunky websites, making it harder to win leads in local markets. We built a Webflow template that could be quickly customized with each dealer’s location, services, and team.

• Mobile-first layouts designed to convert
• CMS collections for services, reviews, and offers
• Pre-written, SEO-friendly starter content for faster launches

Each site looked clean and professional, feeling like a natural extension of the Pella national brand.

Custom Look, Shared Power

Though based on a shared Webflow framework, each contractor site was personalized, from photography to service area copy to Google Maps integration. The system struck the perfect balance between efficiency and individuality.

Contractors loved it because it worked. Corporate loved it because it drove consistency and brand integrity at scale.

Big Wins for Small Teams

• Sites launched in a fraction of the time (and cost) of a full custom build
• Improved lead gen and call volume for participating contractors
• Used Pella co-op marketing funds to offset website investment

This system helped dozens of dealers level up overnight, showing what happens when national and local marketing finally sync up.