Bringing Smart to the Surface

These weren’t just gadgets — they were devices meant to blend into the home, offer peace of mind, and work invisibly behind the scenes. Our creative direction focused on clarity, calm, and subtle sophistication.

• Developed product packaging with minimalist, consumer-friendly language
• Built a scalable brand guide to ensure visual consistency across SKUs
• Coordinated cross-functional teams for print, packaging, and digital rollout

We treated every package like a mini billboard — educating, building trust, and staying sleek all at once.

Design System for a New Category

The Insynctive line included sensors, control pads, and bridge devices — each requiring its own packaging, user instructions, and visual tone. We designed iconography, color coding, and label systems that helped customers easily identify features and installation steps.

The design aligned tightly with Pella’s broader aesthetic, yet introduced a new layer of tech-forward simplicity that signaled innovation within the brand.

Smart Launch, Real Results

• Packaged a complex system into consumer-ready products
• Created a visual identity system that felt future-ready but familiar
• Built brand trust in an entirely new product category for Pella

Insynctive helped position Pella not just as a window and door company — but as a modern leader in connected home living.