Branded Merch, Done Right

The project began with designing a clean, on-brand front-end interface for Pella’s internal merchandise store. It needed to be easy to navigate, responsive on all devices, and polished without being overproduced.

• Built a visual UI system using Pella brand colors and type styles
• Collaborated with a backend developer to create a seamless user flow
• Developed category layouts that balanced browsing with speed

The result was a smooth, user-friendly experience for team members to quickly find, order, and wear the brand with pride.

Elevating Everyday Merch

To make the gear feel more aspirational, we took a creative approach to photography. I styled and shot lifestyle images that felt organic and real, applying a signature crop that emphasized the Pella logo for identity reinforcement.

This subtle move made ordinary t-shirts and mugs feel more premium and visually consistent across the store.

Results That Wear Well

• Increased internal engagement with merch programs
• Streamlined UX for ordering across teams and departments
• Established a visual standard that brought the brand to life across physical products

This wasn't just a swag shop; it became a place where the Pella brand came alive in the details, designed, photographed, and styled to make the everyday look iconic.