Challenges:

• Creating a unique and memorable brand identity for a competitive market.
• Designing a responsive and user-friendly website to showcase their services and portfolio.
• Capturing the essence of Sarasota's coastal charm in the branding.

Solutions:

• Conducted in-depth market research to develop a distinct brand identity that resonated with the local audience.
• Crafted a visually captivating logo and branding materials that incorporated Sarasota's coastal elements.
• Designed and developed a responsive website that provided an engaging user experience and showcased Southtide's projects.

Results:

• Southtide Construction now boasts a compelling brand presence, setting them apart in the Sarasota construction industry.
• The website has become a powerful tool for attracting new clients, featuring a comprehensive portfolio and user-friendly navigation.
• John and Kari are thrilled with the results and have seen a significant increase in their online visibility and business growth.

Southtide Constructions' success is a testament to our commitment to our clients' visions and our ability to bring them to life through creative design, web development, and digital marketing.

Are you ready to elevate your brand like Southtide Construction? Contact Dinko Design today.

Building the Digital Framework

We developed a content structure that worked across multiple service lines — from new home construction to build-on-your-lot projects. Each page followed a consistent format: a strong intro, trust-building section, and long-form content for SEO and storytelling.

• Designed reusable Webflow templates for floor plans, services, and locations
• Integrated lead forms, galleries, and process steps
• Created a lightweight CMS to simplify updates and new page creation

The goal was simple — make it easy for people to fall in love with their future home, and then take the next step.

Designing for Trust

The Southtide brand is rooted in professionalism and warmth. We used clean type, soft blues, and architectural imagery to convey quality without feeling flashy. Every page emphasized clarity, confidence, and craftsmanship.

Trust elements like testimonials, team bios, and “Why Choose Us” highlights gave homeowners the reassurance they needed to start the conversation.

Performance in Practice

• Improved time on site and page-to-page flow
• Enabled team to expand the site without hiring a developer
• Generated consistent local search traffic for “custom homes Sarasota” and related terms

Southtide now has a platform they can grow with — and their clients have a first impression that matches the quality of their homes.