Designing for Data

The core report was content-rich and insight-heavy, so we focused on structure and clarity. Each section was styled for scannability, with bold subheads, color-coded categories, and stat-driven graphics that highlighted key insights.

• Infographic design for each major insight group
• Branded report covers, icons, and chart systems
• Print-ready and interactive PDF versions for flexibility

We made data beautiful — but more importantly, useful to busy brand leaders and agency partners.

Brand System & Collateral

To position the study as a premium industry tool, we built a full visual identity system: logos, color palettes, type treatments, and photo style direction. Every asset — from landing pages to email headers — looked polished, credible, and consistent.

This also allowed Integer’s sales and BD teams to use the study as a calling card, supported by well-designed tools that made them look sharp and knowledgeable in front of clients.

Results That Drive Action

• Used as a lead generation magnet across the Integer network
• Supported dozens of outreach campaigns, webinars, and presentations
• Praised internally and externally for design clarity and professionalism

The Complex Shopper wasn’t just a study — it was a full content ecosystem. We made it easy to explore, share, and act on the data — helping Integer win attention and opportunities through smart, strategic design.