The Graphic Edge
The Graphic Edge Custom Apparel Website and Online T-Shirt Designer in Webflow
Before Webflow had all the bells and whistles, we were already pushing it to the limit. For The Graphic Edge — then the largest custom apparel brand in the Midwest — we built a Webflow-powered interface for their online designer that scaled with their business and streamlined the design-to-production pipeline.
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Early Innovation in Webflow
This project occurred before Webflow had most of its current integrations and backend flexibility. We had to be creative, using it as a visual framework and rapid prototyping tool while feeding data into their proprietary backend.
- Designed product pages and customization flows in Webflow
- Collaborated with full-stack developers to wire up custom inputs and logic
- Used Webflow to iterate on UI and test live flows during dev sprints
It was scrappy, smart, and ultimately helped their dev team ship faster and better, all while delivering a beautiful UX.
Custom Builder, Custom Wins
The online t-shirt designer allowed users to select styles, upload logos, add text, and preview live mockups, then push directly into The Graphic Edge’s ordering system. This full-loop experience was a game-changer in the apparel space.
Webflow provided the flexibility to mock, test, and hand off in ways that saved weeks of miscommunication between designers and developers.
Real-World Results
- Created a modern digital flow that reduced back-and-forth on custom orders
- Supported massive order volume across schools, teams, and organizations
- Enabled smoother handoff between departments and faster production cycles
The site may not exist today, but its impact was significant, helping The Graphic Edge digitize a key part of their business and stay ahead in custom apparel.
Awards
- 2015 Davey Awards — Silver Award
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